Greeting Cards Market Business Outlook and Innovative Trends

-

 According to a new report from Intel Market Research,  Global Greeting cards market was valued at USD 6.86 billion in 2024 and is projected to reach USD 5.77 billion by 2032, reflecting a negative CAGR of 2.5% during the forecast period (2025–2032).

Download Sample Report: https://www.intelmarketresearch.com/download-free-sample/12977/greeting-cards-market

This moderate contraction is driven by shifting consumer communication preferences towards digital channels, although the market retains significant cultural relevance due to the enduring emotional resonance of traditional card-giving.

What are Greeting Cards?

Greeting cards are printed or digitally designed paper products featuring personalized messages, artwork, and photographs to commemorate a wide range of personal and professional occasions. Serving as tangible expressions of sentiment, they are categorized primarily into seasonal cards for holidays and events and everyday cards for general use, with materials spanning from standard paper to premium embossed and eco-friendly finishes. While the market is mature, its core value proposition remains the conveyance of personal connection and thoughtfulness in an increasingly digital world.

This report provides a comprehensive analysis of the global greeting cards market, offering insights from a macro overview to micro-details including market size, competitive dynamics, development trends, niche segments, key drivers, challenges, SWOT analysis, and the industry value chain.

The strategic analysis helps readers to understand the competitive forces at play and identify pathways to profitability, while profiling the operational and market positioning of major players. This allows industry professionals to benchmark performance and refine their competitive strategies effectively.

In short, this report is essential reading for industry participants, investors, researchers, consultants, business strategists, and all stakeholders with an interest or planned involvement in the greeting cards market.

Key Market Drivers

1. Rising Importance of Personalization and Customization
The demand for personalized greeting cards has surged, driven by consumers seeking unique and meaningful ways to connect. Advanced printing technologies and online platforms now enable custom designs incorporating personal photos and messages, a trend particularly strong among younger demographics who value authenticity. This demand has pushed manufacturers to expand bespoke offerings, thereby creating a high-value niche that helps counterbalance volume declines in the standard card segment.

2. Sustained Demand for Seasonal and Holiday Cards
Seasonal events remain a cornerstone of the market, with holidays like Christmas, Valentine's Day, and Mother's Day consistently generating significant sales volume. The cultural tradition of exchanging physical cards during these periods provides a stable and predictable revenue stream. For instance, the Christmas period alone accounts for a substantial portion of annual sales for major retailers, underscoring the enduring nature of this consumer habit.

Furthermore, the expansion of e-commerce has made purchasing greeting cards more convenient, broadening the customer base beyond traditional brick-and-mortar stores. Online retailers offer vast selections and subscription services, catering to last-minute shoppers and providing an incremental growth channel that partially offsets the broader market's decline.

Market Challenges

  • Intense Competition from Digital Alternatives – The proliferation of free e-cards, social media greetings, and instant messaging apps presents a fundamental challenge. These digital alternatives offer convenience and immediacy, appealing strongly to younger, cost-conscious consumers and forcing traditional card companies to continuously innovate the value proposition of physical cards.
  • Rising Production and Supply Chain Costs – Volatile costs for paper, printing, and global logistics directly pressure profit margins. Concurrently, rising environmental concerns are increasing costs associated with sustainable material sourcing and production.
  • Market Saturation in Mature Economies – In established markets like North America and Europe, high competition and a mature consumer base limit volume growth, compelling players to compete primarily on innovation and market share capture rather than market expansion.

Emerging Opportunities

The industry is adapting to new consumer behaviors and technologies to unlock future growth, with significant potential in several key areas. This strategic pivot is crucial for navigating the current market contraction and securing long-term relevance.

  • Expansion into Emerging Markets
  • Integration of Augmented Reality (AR) and Technology
  • Diversification into Non-Traditional Occasions

Collectively, these strategies are expected to open new revenue streams, enhance product appeal, and drive engagement in both new and existing markets.

Download Sample PDF: https://www.intelmarketresearch.com/download-free-sample/12977/greeting-cards-market

Regional Market Insights

  • North America: Dominates the global market, holding the largest share, driven by deeply ingrained cultural traditions of card-giving and the presence of industry giants like Hallmark and American Greetings. The market is characterized by a highly developed retail ecosystem and a growing trend towards premium, personalized products.
  • Europe: Represents a mature and stable market, with the UK exhibiting one of the highest per capita card-sending rates globally. The regional market shows a strong inclination towards eco-conscious products and supports a vibrant landscape of independent publishers and artists.
  • Asia-Pacific: This is the fastest-growing regional segment, fueled by rising disposable incomes, urbanization, and the adoption of Western celebration customs alongside traditional festivals, creating a dynamic and expanding consumer base.
  • Latin America, Middle East & Africa: These regions present nascent but promising growth opportunities, driven by economic development, growing middle-class populations, and the cultural significance of gifting during major festivals and celebrations.

Market Segmentation

By Type

  • Everyday Greeting Cards
  • Seasonal Greeting Cards

By Application

  • Personal Cards
  • Business Cards
  • Others

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
  • Other

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Get Full Report: https://www.intelmarketresearch.com/greeting-cards-market-12977

Competitive Landscape

The market is highly concentrated, with Hallmark Cards and American Greetings collectively controlling a dominant share of over 85%. These established players leverage extensive distribution networks and decades of brand equity. However, the landscape also includes successful value-oriented retailers like Card Factory and digitally-native innovators such as MOO, which are gaining traction through unique business models and targeted offerings.

The report provides an in-depth competitive profiling of key industry participants, including:

  • Hallmark Cards
  • American Greetings
  • Card Factory
  • Schurman Retail Group (Papyrus)
  • CSS Industries Inc. (IG Design Group)
  • Avanti Press
  • Simon Elvin
  • Myron Manufacturing Corp.
  • MOO
  • Herbert Walkers Ltd
  • UK Greetings
  • Pomegranate Communications

Report Deliverables

  • Global and regional market forecasts from 2025 to 2032
  • Strategic insights into product innovation, consumer trends, and technological integration
  • Market share analysis and SWOT assessments of key players
  • Pricing trend analysis and retail dynamics
  • Comprehensive segmentation by type, application, distribution channel, and geography

Get Full Report: https://www.intelmarketresearch.com/greeting-cards-market-12977

Download Sample Report: https://www.intelmarketresearch.com/download-free-sample/12977/greeting-cards-market

About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights in consumer goods, retail, and lifestyle products. Our research capabilities include:

  • Real-time competitive benchmarking
  • Global retail and consumer trend monitoring
  • Country-specific market and regulatory analysis
  • Over 500+ market analysis reports annually

Trusted by Fortune 500 companies, our insights empower decision-makers to drive innovation with confidence.

Website: https://www.intelmarketresearch.com
International: +1 (332) 2424 294
Asia-Pacific: +91 9169164321
LinkedIn: Follow Us

Comments

Post a Comment

Popular posts from this blog

Agricultural Dyes Market Size, Share & Growth Forecast 2025

-
 According to a new report from Intel Market Research ,  global Agricultural Dyes market was valued at US$ 456 million in 2025 and is projected to reach US$ 601 million by 2032 , growing at a steady CAGR of 4.1% during the forecast period (2025–2032). This growth is driven by increasing global agricultural productivity demands, enhanced crop management practices, and stringent government regulations governing seed and fertilizer identification standards. What are Agricultural Dyes? Agricultural Dyes represent a specialized class of colorants specifically engineered for agricultural applications to mark and identify seeds, fertilizers, and other agrochemicals at various levels and different developmental stages. These substances are applicable across fertilizer, pesticide, and various agricultural sectors. The products have gained significant market reputation due to their high concentration , low dosage requirements , environmentally friendly properties (demonstrating no...
Read more

Sulfone Polymers Market Size, Share & Growth Forecast 2025

-
 According to a new report from Intel Market Research , global Sulfone Polymers market was valued at USD 285 million in 2025 and is projected to reach USD 362 million by 2032 , growing at a CAGR of 3.6% during the forecast period (2025-2032). This growth is propelled by the increasing demand for high-performance engineering thermoplastics in medical, electronics, and automotive applications, alongside the rising adoption of lightweight and durable materials in various industries. What are Sulfone Polymers? Sulfone Polymers are a family of engineering thermoplastic resins characterized by the sulfone [SO2] group. They are a class of thermoplastic polymers, which exhibits high temperature resistance. Sulfone polymers are unique and different from the other thermoplastic materials due to their high hydrolytic stability and ability to achieve transparency. They offer an exceptional combination of properties including high thermal stability, excellent mechanical strength, good chemi...
Read more

Hydraulic Manifolds Market Analysis, Opportunities & Future Outlook

-
  According to a new report from Intel Market Research ,  Global Hydraulic Manifolds Market was valued at USD 668 million in 2024 and is projected to reach USD 868 million by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032). Download Sample Report : https://www.intelmarketresearch.com/download-free-sample/12470/hydraulic-manifolds-market This growth is propelled by increasing demand for hydraulic systems in construction, agriculture, and industrial machinery, along with technological advancements in hydraulic component manufacturing. What are Hydraulic Manifolds? A hydraulic manifold is a component that regulates fluid flow between pumps and actuators and other components in a hydraulic system. It is like a switchboard in an electrical circuit because it lets the operator control how much fluid flows between which components of a hydraulic machinery. These components are crucial in various heavy-duty applications where precise control of hydraulic power...
Read more