Tissue Paper Market Analysis: Opportunities & Future Outlook

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 Tissue Paper market was valued at USD 57,710 million in 2024 and is projected to reach USD 74,940 million by 2032, growing at a CAGR of 3.9% during the forecast period.

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Tissue paper is a type of commodity with characteristics of thin, relatively strong, translucent paper that made for wrapping or other applications.

Key Market Players

Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel, Empresas CMPC, Hengan International, APP (Sinar Mas Group), WEPA, Metsa Group, Kruger, Cascades, C & S, ICT Group etc. are the key suppliers in the global Tissue Paper market. Top 5 took up more than 40% of the global market. Kimberly-Clark, Essity (from SCA), Procter & Gamble, Georgia-Pacific, Sofidel etc. which have leading technology and market position, are well-known suppliers around the world.

Regional Market Share

Americas market took up about 39% the global market, while APAC and Europe were about 29%, 26%.

Research Methodology

We have surveyed the Tissue Paper manufacturers, suppliers, distributors, and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.

Report Objectives

This report aims to provide a comprehensive presentation of the global market for Tissue Paper, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Tissue Paper.

Market Data

This report contains market size and forecasts of Tissue Paper in global, including the following market information:

  • Global Tissue Paper market revenue, 2020-2025, 2026-2032, ($ millions)
  • Global Tissue Paper market sales, 2020-2025, 2026-2032, (K MT)
  • Global top five Tissue Paper companies in 2024 (%)

Market Segmentation by Type

Total Market by Segment:

  • Toilet Paper
  • Kitchen & Hand Towels
  • Napkins
  • Facial tissues
  • Others

Global Tissue Paper market, by Type, 2020-2025, 2026-2032 ($ millions) & (K MT)

Global Tissue Paper market segment percentages, by Type, 2024 (%)

Market Segmentation by Application

Global Tissue Paper market, by Application, 2020-2025, 2026-2032 ($ Millions) & (K MT)

Global Tissue Paper market segment percentages, by Application, 2024 (%)

  • At Home(AH)
  • Away from Home(AFH)
  • Parent Rolls

Regional Market Analysis

Global Tissue Paper market, by region and country, 2020-2025, 2026-2032 ($ millions) & (K MT)

Global Tissue Paper market segment percentages, by region and country, 2024 (%)

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Russia
    • Nordic Countries
    • Benelux
    • Rest of Europe
  • Asia
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Rest of Asia
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • Turkey
    • Israel
    • Saudi Arabia
    • UAE
    • Rest of Middle East & Africa

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Competitive Landscape

The report also provides analysis of leading market participants including:

  • Key companies Tissue Paper revenues in global market, 2020-2025 (estimated), ($ millions)
  • Key companies Tissue Paper revenues share in global market, 2024 (%)
  • Key companies Tissue Paper sales in global market, 2020-2025 (estimated), (K MT)
  • Key companies Tissue Paper sales share in global market, 2024 (%)

Further, the report presents profiles of competitors in the market, key players include:

  • Kimberly-Clark
  • Essity (from SCA)
  • Procter & Gamble
  • Georgia-Pacific
  • Sofidel
  • Empresas CMPC
  • Hengan International
  • APP (Sinar Mas Group)
  • WEPA
  • Metsa Group
  • Kruger
  • Cascades
  • C & S
  • ICT Group

Report Structure

Outline of Major Chapters:

  • Chapter 1: Introduces the definition of Tissue Paper, market overview.
  • Chapter 2: Global Tissue Paper market size in revenue and volume.
  • Chapter 3: Detailed analysis of Tissue Paper manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
  • Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
  • Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
  • Chapter 6: Sales of Tissue Paper in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
  • Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
  • Chapter 8: Global Tissue Paper capacity by region & country.
  • Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
  • Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
  • Chapter 11: The main points and conclusions of the report.

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Market Dynamics

The growth of the tissue paper market is driven by several key factors. Increasing population and urbanization, especially in developing regions, is creating higher demand for hygiene products including toilet paper, facial tissues, and paper towels. Rising disposable incomes are enabling consumers to spend more on personal care and household products. The hospitality industry's expansion also drives demand for away-from-home tissue products. However, the market faces challenges from increasing environmental concerns about single-use paper products and the growing popularity of alternative products like bidets.

Regional Insights

North America and Europe represent mature markets with high per capita consumption but slower growth rates. The Asia-Pacific region shows the fastest growth due to rising populations, increasing hygiene awareness, and economic development. Latin America and Middle East & Africa are emerging markets with significant growth potential as disposable incomes rise.

Technology Trends

The tissue paper industry is experiencing several technological advancements. Manufacturers are focusing on sustainability through the use of recycled fibers and implementing more efficient production processes that reduce water and energy consumption. There's a growing trend toward producing softer, higher-quality tissue products through advanced manufacturing techniques.

Market Forecast

The global tissue paper market is expected to continue its steady growth over the coming years. While mature markets will show modest growth, emerging markets in Asia, Latin America, and Africa are expected to drive most of the industry's expansion. The market is likely to face increased pressure to adopt sustainable practices and develop eco-friendly products.

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About Intel Market Research

Intel Market Research is a leading provider of strategic intelligence, offering actionable insights in various sectors. Our research capabilities include:

  • Real-time competitive benchmarking
  • Global market analysis and forecasting
  • Industry-specific research and consulting
  • Over 500+ reports annually across multiple sectors

Trusted by Fortune 500 companies, our insights empower decision-makers to drive innovation with confidence.

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